Paul McCobb's work is defined by restraint: elegant proportions, functional forms, and a modernist sensibility that still feels relevant decades later.
For the CB2 collection, the creative direction was built around that same sense of restraint. The imagery strips away unnecessary visual noise and allows the design, materials, and architecture to carry the story.
The result is a campaign that treats McCobb's work not as archival design, but as something that belongs naturally in the present.
CREATIVE DIRECTION - ART DIRECTION - EDITORIAL DESIGN - VIDEO DIRECTION
