Lawson-Fenning has spent decades defining a distinctly Californian approach to modern design—rooted in natural materials, craftsmanship, and an effortless sense of place.
For the CB2 collaboration, the creative direction focused on capturing that spirit without turning it into nostalgia. We built a visual world around California's architecture, landscape, and relaxed approach to living, allowing the collection's materials and forms to become the focus.
The result was a campaign that felt contemporary while remaining grounded in the design language that made Lawson-Fenning iconic.
CREATIVE DIRECTION - ART DIRECTION - EDITORIAL DESIGN - VIDEO DIRECTION
