Spring ’25 began long before the collection launched. The goal was to give editors an early look at the collection while establishing a visual point of view
that could carry through the season.
I developed the creative direction for the long-lead look book through set design, editorial imagery, considered layouts, and a strong visual rhythm to introduce
the collection as a complete world rather than a series of individual products.
Distributed months ahead of launch, the look book gave editors the visual language and storylines needed to begin building anticipation around the season.
CREATIVE DIRECTION - ART DIRECTION - SET DESIGN - EDITORIAL DESIGN
Outside of the long-lead look book, I was in charge of art directing a handful of shots from the collection shoot. Both on location and in studio using the sets I designed. Below are some of my favorites.
