A global design language, through the lens of Lenny Kravitz.

For the third CB2 collection with Kravitz Design, the creative direction brought together influences ranging from California Case Study houses to International Style modernism. The challenge was to create a visual world that felt as layered and eclectic as the collection itself—balancing architectural references, global influences, craftsmanship, and the unmistakable point of view of Kravitz Design. The campaign launched across social and paid digital, beginning with a teaser
designed to build anticipation before the collection went live.

CREATIVE DIRECTION - ART DIRECTION - VIDEO